TheLoyaltyCo America
Loyalty programs, branded guest apps and a white-label platform for restaurants, bars, hotels and retail, from New York to Los Angeles, Hawaii and Alaska.
(01)Who we are
Digital solutions for hospitality, built by people who have run the floor. We design loyalty that earns the next visit, and the technology that makes it effortless for your team.
(02)Two ways to work with us
Route 01 Managed service
Strategy, program design, a branded app, integrations, campaigns and reporting, delivered and run by our team. You focus on the floor, we keep guests coming back.
Route 02 White-label platform
Take the platform behind TheLoyaltyCo and put your name on every screen. Run it for your venues, your group or your own clients, with our modules and support underneath.
(03)Loyalty mechanics
Four proven mechanics, combined to suit how your guests actually behave. A coffee regular in Brooklyn and a beach club member in Miami want different things.
Earn on every visit, climb tiers, unlock recognition guests can feel at the door.
Spend credit that lives in the app and pulls the next visit forward.
Annual or monthly clubs with real benefits, from priority bookings to member pricing.
Unexpected rewards, birthday moments and staff-triggered gestures that build affection, not discount habits.
(04)What loyalty does
+385%
average visits from loyalty members
+18%
spend per head
+344%
revenue per guest
50%
of members redeem every year, and 73% of those come back more than once
Results reported across TheLoyaltyCo programs. Your opportunity is modeled in USD on your own covers and spend during discovery.
(05)The platform
The same platform powers our managed programs and our white-label licenses. Pick the modules you need, then grow.
Points, tiers, cashback, stamps, paid membership and rewards rules you control.
Native booking flow or connection to your reservation platform.
Segments, journeys, push, email and SMS from one place.
Revenue, cohorts, redemption and app usage, venue by venue.
Your branded iOS and Android app, published under your developer accounts.
Join and earn in the browser, no app download needed.
Operators manage offers, rewards and members without a ticket.
REST API and webhooks to plug the engine into your own product.
(06)Areas we serve
New York, New Jersey
Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont, Maine
Washington DC, Pennsylvania, Maryland, Delaware, Virginia
Florida, Georgia, South Carolina
Tennessee, Kentucky, North Carolina, West Virginia
Louisiana, Mississippi, Alabama, Arkansas
Illinois, Michigan, Ohio, Indiana, Wisconsin, Minnesota
Missouri, Iowa, Kansas, Nebraska, Oklahoma, North Dakota, South Dakota
Texas
Arizona, Nevada, New Mexico
Colorado, Utah, Idaho, Montana, Wyoming
California
Washington, Oregon, Alaska
Hawaii
(07)Selected work
Our work spans London, Dubai and Ibiza. US case studies will sit here as programs launch.
(08)How it works
We map your venues, guests, systems and goals, and model the opportunity in USD on your covers.
Program mechanics, brand, app journeys and the data you want to own.
POS, booking, payments and CRM connected and tested with your team.
Staff training, launch campaigns and app store release.
Ongoing campaigns, reporting and optimization, by us or by you.
Integrations available today. US POS and booking partners confirmed on request.
“Loyalty is not a points table. It is the reason someone chooses your room over the one next door, and we build the technology that earns it.”
(09)Quick answers
TheLoyaltyCo America is the United States arm of TheLoyaltyCo, a hospitality technology company that builds loyalty programs, branded guest apps and a white-label loyalty platform for restaurants, bars, hotels, retail and venue groups.
Route 01 is a managed service: we design, build and run your loyalty program and app for you. Route 02 is a white-label license: you license the platform and run it under your own brand, for your venues or your own clients.
All 50 states and Washington DC, from New York, Los Angeles and Chicago to resort towns, college towns and rural destinations, including Alaska and Hawaii.
Restaurants, bars, hotels and resorts, clubs, wineries and breweries, coffee chains, food halls, entertainment venues and hospitality-led retail.
The platform integrates with leading POS, booking and payment providers. Tell us which systems you run in the US and we will confirm the integration.
Pricing is quoted in USD. Managed programs are scoped to your venues, and white-label licenses are priced by modules, venues and brands.
Have us run your loyalty program end to end, or license the platform under your own brand. Either way, you get a team that has worked inside hospitality.
